About us

Pricer is the global leader in digital shelf-edge solutions. With over 16,500 installations in more than 50 countries, Pricer enhances store performance and the consumer’s shopping experience.

Pricer offers retailers solutions that support and optimize their internal operating processes, such as enabling a store to pick online orders as efficiently as possible, at the same time that the solutions can also help consumers to quickly identify and locate promotions and campaign products. This evolution of the label into a shelf-edge communication tool is creating new opportunities for digital interaction with consumers and store staff. A consumer in a store with the Pricer’s equipment can always feel secure about paying the right price, since the same price is displayed on the shelf edge and in the POS system.

Pricer’s customers are found mainly in the grocery retail trade, but in recent years the company has broken into new segments such as DIY, electronics, mobile phone chains and pharmacies. Customer needs and consumer preferences are the drivers for Pricer’s innovative and sustainable solutions.

Pricer was founded in 1991 in Sweden and the company’s class B share is listed on the Small Cap list of Nasdaq Stockholm. At December 31, 2018, the number of shareholders was 15,704 and the ten largest shareholders represented 42 percent of the company’s shares. At the end of 2018, the Pricer Group had 115 employees.