Senior executives

Pricer has a corporate culture characterized by responsiveness and short decision-making paths and an organization that is both customer-oriented and process-driven.

Senior executives

The senior executives include the CEO, deputy CEO, CFO and the operating managers.

Helena Holmgren
President and CEO

Education: MBA
Born: 1976
Nationality: Swedish
Employed since: 2015

Other assignments: None.
Holdings:
91,000 own and 1,540 closely related B shares

Previous assignments: Over 15 years of experience within various financial positions in international companies with focus on growth strategies, financial control and change management. Acting CEO Pricer 2017-2018, CFO Pricer 2015-2017, CFO Edgeware and several financial roles within among others Intrum Justitia and EF Education.

Edvin Ruud
VP Sales

Education: Dipl. Computer Science, B.Sc. BA and Econ., MBA
Born: 1963
Nationality: Norwegian
Employed since: 2018

Other assignments: None.
Holdings:
12,500 B shares

Previous assignments: Over 30 years of international experience within Sales and Management positions primarily within the telecoms and IT industry. CEO & President at Apis IP-Solutions Training AB, VP Sales EMEA at Powerwave Technologies AB, President & CEO at ClimateWell AB, Operations Director Nordics at Cisco Systems, Sales Director EMEA at Ciena Europe and Sales Director at Ericsson UK.

Nils Hulth
VP Product Management and Business Development

Education: Master in Computer Science and Master in Evolutionary and Adaptive Systems
Born: 1971
Nationality: Swedish
Employed since: 2006

Other assignments: Board member Convertus AB.
Holdings:
45,500 B shares

Previous assignments: 20+ years as an executive in international high-tech B2B organizations within life science and retail industry. Various positions at Pricer since 2006, amongst others; Head of Sales, Chief Digital Officer, VP Business development/R&D. Previously CEO of a startup tech company Rotundus AB, Business coach via Uppsala Innovation Centre, Software development at Biotage AB, Pyrosequencing AB and CellaVision AB.

Jörgen Jost auf der Stroth
VP Supply Chain&Procurement

Education: Master in Electronical engineering
Born: 1964
Nationality: Swedish
Employed since: 2018

 

Other assignments: None.
Holdings:
15,500 B shares

Previous assignments: Over 20 years of experience as a manager within global engineering management, business development, Electronics Development, Supply Chain Management, Procurement and complex product sales with experience across Europe, Asia and North America within some of the world’s leading technology corporations such as Tieto, Ericsson, Teleca and Cybercom.

Johan von Konow
VP R&D

Education: Bachelor Programme in Industrial Design Engineering
Born: 1976
Nationality: Swedish
Employed since: 2013

Other assignments: None.
Holdings:
50,025 B shares

Previous assignments: Over 20 years of experience within the field of research and development in international high tech companies. R&D Team Leader and Senior Product Planner at Huawei, Design Leader and Concept Creator at Sony Ericsson and various Engineer positions at various companies.

(Donald) Charles Jackson
Head of Americas region

Education: Bachelor of Business Administration
Born: 1963
Nationality: Canadian
Employed since: 2014

Other assignments: None.
Holdings:
35,393 B shares

Previous assignments: Over 30 years of international experience within Sales and Management positions mainly within the retail industry. Previous assignments within Pricer; EVP Global Sales, Strategy & Marketing, Deputy CEO & President 2016, CEO & President 2007-2010. In addition, GM Pricer France & Global VP Sales, VP Strategy & Business Development at SES Imagotag 2011-2014, European General Manager at Boston Group and various Sales & Marketing positions within tech and telecom industry.

Christophe Desloge
Head of France

Education: 
Born: 1965
Nationality: French
Employed since: 2015

Other assignments: None.
Holdings:
11,587 B shares

Previous assignments: Over 30 years of experience within the field of sales and marketing in the retail industry and home appliance manufacturing industry. Previous position within Pricer; Head of Sales France. Previous positions include Director Sales at GSB Wholesales, Director Sales Kitchen area at Eberhardt frères, Director Sales France at Franke and Director Marketing at Alser.

Susanne Andersson
CFO

Education: Bachelor of Business Administration
Born: 1971
Nationality: Swedish
Employed since: 2019

Other assignments: None.
Holdings:
5,500 B-shares

Previous assignments: CFO & Head of Communications ChromoGenics, VP Head of Investor Relations PostNord, CFO Nordic Mines and 15+ years of international experience of various finance and management roles within Ericsson and the telecom industry.

Johan Kronlöf
Head of Quality & Sustainability

Education: Master in Industrial Engineering and Management
Born: 1977
Nationality: Swedish
Employed since: 2017

Other assignments: None.
Holdings:
11,250 B shares

Previous assignments: Over 15 years of experience within the field of Quality Management, Operations and Procurement in international industrial companies. Management consultant at Level 21 Management AB, Global Head of Supplier and Development & Quality at ABB Robotics and various Quality positions within the fields of Supply and R&D at ABB Robotics.

Magnus Larsson
VP Customer Operations

Education: Bachelor of Science in Electrical engineering
Born: 1970
Nationality: Swedish
Employed since: 2019

Other assignments: None.
Holdings:
1,500 B-shares

Previous assignments: Over 20 years of international experience from numerous leading positions within Sales and Managed services primarily in the telecom industry. Previous employers include Edgeware, Nokia Siemens Networks, Nokia and Sonera.

 

* Each warrant grants right to one share