• Correction of reporting date

    The latest interim report published on July 21, 2017 states incorrectly that the next interim report will be published on October 26, 2017. The correct publishing date is October 25, 2017. The correct date has been provided in the financial calendar of the website.  For further information, please contact: Helena Holmgren, acting CEO, Pricer AB, +46 8 505 582 0    This information is information that Pricer AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person above, at 13:00 CET on October 19, 2017.     Pricer, FULL ARTICLE

  • Pricer’s new organization

    As a result of previously announced changes in Pricer’s management that the company’s CFO Helena Holmgren took on the role as acting CEO, as well as Charles Jackson’s move to the United States, where he takes over as President Pricer, Inc. and Head of Americas region in addition to his roles as deputy CEO and Global Marketing Manager, a number of further changes will be implemented in the company’s management. Johan von Konow, former R&D Manager Hardware development, will step into a new role as VP R&D in charge of all product development in the company. Nils Hulth, former Chief FULL ARTICLE

  • Bernt Ingman is appointed new Chairman of the Board of Pricer AB

    Bernt Ingman has been a member of Pricer AB’s Board of Directors since 2014. He is currently Chairman of the Board of Beijer Ref AB and SBC Sveriges BostadsrättsCentrum AB. Following the above-mentioned change, the Board of Directors of Pricer AB will consist of Bernt Ingman, Hans Granberg, Olof Sand, Jenni Virnes and Jonas Guldstrand. For further information, please contact: Bernt Ingman, Chairman, Pricer AB, +46 70 751 57 60 or This information is information that Pricer AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of FULL ARTICLE

  • Pricer increases the number of outstanding shares

    In July, Pricer has decreased the number of Treasury shares with a total of 224,176 class B shares due to the fulfillment of obligations under the share savings program launched in 2014. As of July 31st, Pricer thus owns 705,131 class B shares. The total number of outstanding shares was 110,266,650. Class of shares 2017-07-31 Class of shares No. of shares Votes per share No. of votes Class A 225,523 5 1,127,615 Class B 110,746,258 1 110,746,258 Total number of shares and votes 110,971,781 111,873,873 Whereof Treasury shares 705,131 1 705,131 Total number of outstanding shares and votes 110,266,650 111,168,742 FULL ARTICLE

  • Helena Holmgren is appointed acting CEO of Pricer AB

    Helena joined Pricer AB as CFO in March 2015 from the position as CFO of Edgeware AB that she held for 6 years. Helena has previously held several positions within the finance function, mainly in business control, at companies such as Intrum Justitia and EF Education in Sweden and the USA. For further information, please contact: Bo Kastensson, Chairman, Pricer AB, +46 8 505 582 00 This information is information that Pricer AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at FULL ARTICLE

  • Leading US Retailer chooses Pricer’s Digital Shelf-edge solutions

    ‘This is a very significant customer win for Pricer as it, in addition to its size, also represents the first major wide scale deployment of this type in the US market’, comments Donald Charles Jackson, President Pricer, Inc. For further information, please contact:Donald Charles Jackson, President Pricer, Inc., or Helena Holmgren, CFO, Pricer AB, +46 8 505 582 00 This information is information that Pricer AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at 08:30 CET on July 14, 2017.  Pricer, FULL ARTICLE

  • CEO Andreas Renulf leaves Pricer

    The recruitment process to appoint a new CEO has been initiated. Andreas will remain in his position until further notice during the notice period. Bo Kastensson will take on the position of working Chairman during Andreas’ notice period and comments as follow: “Andreas’ resignation is unfortunate during the transition to a more active growth strategy that Pricer has embarked on. We have however a strong and competent management team that will continue to drive this strategy together with Andreas and me during the recruitment process to appoint a new CEO. I will actively support the management team in this work.” FULL ARTICLE

  • Press release from Pricer AB’s Annual General Meeting 2017

    At Pricer AB’s (publ) annual general meeting on April 27, 2017, the following was resolved: to adopt the income statement and the balance sheet, and the consolidated income statement and the consolidated balance sheet to distribute the funds at the annual general meeting’s disposal so that SEK 55,021,237 is paid as dividend (equal SEK 0.50 per share) and the remainder of SEK 313,272,840 is carried forward to grant discharge from liability for the members of the board of directors and the CEOs that the board of directors shall consist of six (6) members to re-elect Bo Kastensson, Hans Granberg, Bernt FULL ARTICLE

  • Carrefour continues ESL deployment and signs new SEK 120 M contract with Pricer

    Pricer has been chosen as sole strategic partner to complete the Electronic Shelf Label (ESL) roll out of Carrefour’s remaining corporately owned hypermarkets in France after successfully deploying the second wave. The agreement represents SEK 120 M equivalent to 71 hypermarkets in France. The installations will commence in February and are to be completed during the year. “Carrefour’s automation and centralization of pricing has achieved key operational and financial improvements,” says Jan Forssjö, President and CEO, Pricer AB. ”This agreement demonstrates to the world’s retailers that ESL is now a logical step in enhancing their competitive edge.” In 2004 Carrefour FULL ARTICLE

  • One additional Leclerc region commits to Pricer ESL

    The French retail chain E. Leclerc’s regional buying group Socamaine has chosen Pricer as ESL supplier for its first phase regional deployment. The agreement includes hardware, software and implementation services for 15 of the region’s 35 hypermarkets and also includes five hypermarkets in the Leclerc Scarmor region. The agreement has a total value of 2.5 MEuro and deliveries will begin in March 2006 and be completed before the end of the year. In June 2005 Pricer received a order from one Leclerc’s regional buying group ‘Socamil’. The new agreement with an additional region gives Pricer’s ESL system renewed confidence from FULL ARTICLE


  • Appointment of the Nomination Committee for the AGM 2018

    In accordance with the decision at the Annual General Meeting on April 28, 2017 Pricer’s Chairman of the Board Bernt Ingman has contacted the company’s largest shareholders to form a Nomination Committee. The Chairman has, when selecting the largest shareholders, given due consideration to groups of shareholders who have indicated a wish to participate jointly in the Nomination Committee. The shareholders and representatives comprising the Nomination Committee, in addition to the Chairman of the Board Bernt Ingman, are: – Göran Sundholm, representative of own ownership. – Ulf Palm, nominated by Origo Capital AB, Sifonen AB, Hans Granberg and Franz Holm. FULL ARTICLE

  • Deputy CEO Charles Jackson transfers to the USA to lead strategic growth initiative

    “We are seeing an increased demand for digital retail automation among retailers in the Americas region in which the Pricer team and solution has secured the leadership position. By having our most senior member of the group management team based in the region and fully focused on all aspects of the market we will make it our top strategic venture and ensure the organization is scaled for growth,” comments Bo Kastensson, executive chairman of Pricer. “We have a great team in place in Atlanta that has successfully built a strong brand and partnerships in the market and I am much FULL ARTICLE

  • Additional store orders from French ’Do-It-Yourself’-chain placed on top of previously communicated orders

    An existing customer in the ’Do-It-Yourself’-sector that placed an order for a value of approximately SEK 50 M to Pricer earlier in the year has placed additional store orders for a value of approximately SEK 30 M. The total order value from this customer in 2017 amounts to SEK 80 M. All orders are part of a program where previous generation labels are replaced by new smart TAG (flash enabled) labels. The additional orders will be included in the order intake value for the second quarter of 2017, and deliveries will take place during 2017.  For further information, please contact:Andreas FULL ARTICLE

  • French ’Do-It-Yourself’-chain places sizeable order with Pricer

    “The customer’s continued confidence in Pricer as a supplier of digital shelf edge automation and related digital services is gratifying and the “Do-It-Yourself”-sector is an important segment in our growth plan” says Andreas Renulf, who started as CEO at Pricer by the start of the year. For further information, please contact:Andreas Renulf, CEO, Pricer AB, +46 8 505 582 00 Pricer, founded in 1991 in Uppsala, Sweden, is the global leader in providing in-store shelf-edge digital solutions that enhance both store performance and the shopping experience. Pricer AB (publ) is quoted on the Small Cap list of Nasdaq Stockholm. For further information, FULL ARTICLE

  • Pricer wins LSA 2015 Innovation Trophy in the « Store Equipment » category

    In January 2015, Pricer has launched during the New York National Retail Federation tradeshow its new range of digital solutions grouped in 6 categories: 1. In Store Navigation: Guiding the shopper and optimizing its shopping route. 2. Flash alert: indicating by flash, for example, to customers, products on promotion or to employees, out of stock products. 3. Geofencing: virtual areas in the store where shoppers will receive promotions or messages on their smartphone. 4. Task management: guiding employees on the store’s digital map and showing them with the flash exactly where they have tasks to carry out. 5. Click & FULL ARTICLE

  • Pricer launches at NRF’s Big Show its ground-breaking real time automated product positioning for retailers

    Pricer is launching the first in-store automated product positioning solution using infrared (IR) communication, combined with tracking algorithms to calculate the position of its ESLs, and therefore products, through the process of trilateration. A typical Pricer label response signal is seen by multiple points in the communication network reading different signal strengths depending on the distance from the label: that is trilateration. Automated in-store product positioning in retail has remained the ‘holy grail’ for retailers. Pricer’s ground breaking product positioning is unique and opens up a significant opportunity for more efficient retail as well as better customer service for omni-channel FULL ARTICLE

  • Pricer partners with Aisle411 to offer Smart Merchandising Applications and technologies to US retailers

    At NRF in New York in January 2016 Pricer, the electronic shelf label systems and shelf-edge digital solutions leader, announced its partnership with Aisle411, a leader in product location applications and innovative merchandising and analytics solutions. By combining Pricer’s in-store IR Product Positioning technology with Aisle411’s product location application, navigating to products inside stores comes to life. This new innovative solution opens up new ways to acquire product location data, create navigation solutions for shoppers and engage with customers while they shop providing retailers and brands insightful analytics on the path to purchase.      “This partnership creates exciting new opportunities for retailers and brands to FULL ARTICLE

  • Retail Big Show 2016-NYC: Pole Star and Pricer announce a partnership to bring accurate and scalable Indoor Location Solution to the US Retail market.

    Pricer, the global leader in shelf-edge digital solutions for Tier 1 retail and Pole Star, a pioneer and world leader in indoor location announce at NRF 2016, a new joint solution enabling In-store positioning of both products and customers. Combined with Pricer’s unique real time automated product locator, shoppers are guided inside the store to the products they are searching for. Mobile retail applications will be enhanced by Indoor Location based features aiming at improving the user experience. With the massive adoption of the Indoor Location Based Services, the partnership between PRICER and POLE STAR, will bring the Retail’s LBS FULL ARTICLE

  • Système U Selects Pricer as Referenced Vendor of Electronic Shelf-Edge Solutions

    Paris based Système U, a leading French food grocer, has signed a 2-year framework agreement with Pricer as a referenced vendor of electronic shelf-edge solutions for their supermarket and hypermarkets. Système U consist of more than 1 600 cooperative stores in France of which over 700 stores are equipped with electronic shelf label solutions that will eventually need upgrading, one of the principal considerations for opening up the vendor selection process. “The decision by Système U that Pricer’s digital shelf edge solution was required in addition to the current referenced ESL vendor, is an indication of our strength in store FULL ARTICLE

  • Pricer wins Paris Retail Award ‘Customer Experience 360’ for Automated Product Positioning Kiosk for Shoppers

    Pricer received last night the Paris Retail Award trophy for Customer Experience in association with its Quick Search Kiosk implemented in several Tier 1s across France. The quick search Kiosk provides shoppers with product location based on Pricer’s ability to automatically geo-locate the product’s electronic shelf label in the store. In honoring Pricer for its multi-channel enabler, the industry is coming to understand the revolution of leveraging Pricer’s platform and electronic shelf labels to enhance the shopping experience and the store processes. “Pricer digital services are totally transforming its customer’s in-store experience,” said interim CEO Charles Jackson. “Finding products and FULL ARTICLE