• Pricer; New recruitment and organizational change

    Pricer recruits Edvin Ruud as Vice President Sales effective immediately. In his role, Edvin will align the global sales organization in order to maximize the company’s growth potential. Edvin, who has studied both engineering and business administration, has extensive experience of leading positions in technology-intensive companies such as Ericsson, Cisco and Ciena. Most recently, Edvin came from the role of CEO for Apis Technical Training AB. Edvin reports to Pricer’s CEO and is part of the company’s management team Nils Hulth is appointed Vice President Product Management and Business Development, with responsibility for the company’s product portfolio, marketing and strategic FULL ARTICLE

  • Pricer AB Annual Report 2017

    The Pricer AB Annual Report 2017 is from today available at our website: The Annual Report will be printed in a limited edition and will be distributed to shareholders who so wishes. The order can be placed to The English translation of the Annual report will be published at our website during week 14. For further information, please contact:Annika Blondeau Henriksson, interim CFO, +46 8 505 582 00 This information is information that Pricer AB is obliged to make public pursuant to the Securities Market Act. The information was submitted for publication at 9:00 CET on March 28, 2018.  About FULL ARTICLE

  • The Nomination Committee’s proposal for election of new Board members

    The Nomination Committee of Pricer AB has decided to propose that the Annual General Meeting approve the following proposals regarding the number of Board members and election of Board members. The Nomination Committee proposes that the number of Board members be five (5). For the period until the end of the next Annual General Meeting, the Nomination Committee proposes re-election of Board members Bernt Ingman, Hans Granberg, Jonas Guldstrand and Jenni Virnes, and furthermore proposes that Thomas Krishan be elected as a new Board member. Olof Sand has declined re-election. Bernt Ingman is proposed as Chairman of the Board. Thomas FULL ARTICLE

  • New recruitment in Pricer AB

    Pricer recruits Jörgen Jost auf der Stroth as VP Supply Chain & Procurement. Jörgen takes over responsibility from Torbjörn Möller who leaves his employment at the beginning of the year. Jörgen holds an engineering degree combined with university studies in electromechanical engineering. He also has education in International Operations and extensive experience from similar leading positions within Teleca and Ericsson. Jörgen will take office no later than March 1, 2018. He will report to the CEO and be part of the company’s management team.         For further information, please contact: Helena Holmgren, acting CEO, Pricer AB, +46 8 505 582 FULL ARTICLE

  • Correction of reporting date

    The latest interim report published on July 21, 2017 states incorrectly that the next interim report will be published on October 26, 2017. The correct publishing date is October 25, 2017. The correct date has been provided in the financial calendar of the website.  For further information, please contact: Helena Holmgren, acting CEO, Pricer AB, +46 8 505 582 0    This information is information that Pricer AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person above, at 13:00 CET on October 19, 2017.     Pricer, FULL ARTICLE

  • Pricer’s new organization

    As a result of previously announced changes in Pricer’s management that the company’s CFO Helena Holmgren took on the role as acting CEO, as well as Charles Jackson’s move to the United States, where he takes over as President Pricer, Inc. and Head of Americas region in addition to his roles as deputy CEO and Global Marketing Manager, a number of further changes will be implemented in the company’s management. Johan von Konow, former R&D Manager Hardware development, will step into a new role as VP R&D in charge of all product development in the company. Nils Hulth, former Chief FULL ARTICLE

  • Bernt Ingman is appointed new Chairman of the Board of Pricer AB

    Bernt Ingman has been a member of Pricer AB’s Board of Directors since 2014. He is currently Chairman of the Board of Beijer Ref AB and SBC Sveriges BostadsrättsCentrum AB. Following the above-mentioned change, the Board of Directors of Pricer AB will consist of Bernt Ingman, Hans Granberg, Olof Sand, Jenni Virnes and Jonas Guldstrand. For further information, please contact: Bernt Ingman, Chairman, Pricer AB, +46 70 751 57 60 or This information is information that Pricer AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of FULL ARTICLE

  • Pricer increases the number of outstanding shares

    In July, Pricer has decreased the number of Treasury shares with a total of 224,176 class B shares due to the fulfillment of obligations under the share savings program launched in 2014. As of July 31st, Pricer thus owns 705,131 class B shares. The total number of outstanding shares was 110,266,650. Class of shares 2017-07-31 Class of shares No. of shares Votes per share No. of votes Class A 225,523 5 1,127,615 Class B 110,746,258 1 110,746,258 Total number of shares and votes 110,971,781 111,873,873 Whereof Treasury shares 705,131 1 705,131 Total number of outstanding shares and votes 110,266,650 111,168,742 FULL ARTICLE

  • Helena Holmgren is appointed acting CEO of Pricer AB

    Helena joined Pricer AB as CFO in March 2015 from the position as CFO of Edgeware AB that she held for 6 years. Helena has previously held several positions within the finance function, mainly in business control, at companies such as Intrum Justitia and EF Education in Sweden and the USA. For further information, please contact: Bo Kastensson, Chairman, Pricer AB, +46 8 505 582 00 This information is information that Pricer AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at FULL ARTICLE

  • Leading US Retailer chooses Pricer’s Digital Shelf-edge solutions

    ‘This is a very significant customer win for Pricer as it, in addition to its size, also represents the first major wide scale deployment of this type in the US market’, comments Donald Charles Jackson, President Pricer, Inc. For further information, please contact:Donald Charles Jackson, President Pricer, Inc., or Helena Holmgren, CFO, Pricer AB, +46 8 505 582 00 This information is information that Pricer AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at 08:30 CET on July 14, 2017.  Pricer, FULL ARTICLE


  • Best Buy completes previously announced* initial 60 store Electronic Shelf Label (ESL) Deployment with Pricer

    Best Buy, a leading consumer electronics retailer with more than 1,000 large-format stores in the United States, selected Pricer for the supply of Electronic Shelf-Edge solutions and completed an initial 60-store deployment prior to its holiday shopping season. “In a shopping environment where more and more customers shop both online and in physical stores, having the ability to quickly update prices in our stores is very important,” said Nicole Nelson, Vice President of Pricing at Best Buy. “Having electronic shelf labels in place allows employees to focus on serving customers instead of changing paper price tags. In addition, the labels FULL ARTICLE

  • Consumer Electronics chain Euronics in Hungary chooses Pricer’s digital shelf-solution for its chain roll-out

    Euronics in Hungary has chosen Pricer’s digital shelf-edge solution to achieve increased in-store efficiency. Euronics’ confidence in Pricer’s system is a great success as it clearly demonstrates the relevance of the solution for Consumer Electronics retailers. During 2017, Pricer, through its partner Szintézis Informatikai Zrt, equipped 10 stores out of a total of 68 Euronics stores in Hungary. The expected order value of approximately 10 MSEK in total for all 68 stores does not have a material impact on Pricer’s net sales or result. Pricer’s solution enables Euronics to synchronize prices between online and ‘brick&mortar’ stores, as well as to FULL ARTICLE

  • Appointment of the Nomination Committee for the AGM 2018

    In accordance with the decision at the Annual General Meeting on April 28, 2017 Pricer’s Chairman of the Board Bernt Ingman has contacted the company’s largest shareholders to form a Nomination Committee. The Chairman has, when selecting the largest shareholders, given due consideration to groups of shareholders who have indicated a wish to participate jointly in the Nomination Committee. The shareholders and representatives comprising the Nomination Committee, in addition to the Chairman of the Board Bernt Ingman, are: – Göran Sundholm, representative of own ownership. – Ulf Palm, nominated by Origo Capital AB, Sifonen AB, Hans Granberg and Franz Holm. FULL ARTICLE

  • Deputy CEO Charles Jackson transfers to the USA to lead strategic growth initiative

    “We are seeing an increased demand for digital retail automation among retailers in the Americas region in which the Pricer team and solution has secured the leadership position. By having our most senior member of the group management team based in the region and fully focused on all aspects of the market we will make it our top strategic venture and ensure the organization is scaled for growth,” comments Bo Kastensson, executive chairman of Pricer. “We have a great team in place in Atlanta that has successfully built a strong brand and partnerships in the market and I am much FULL ARTICLE

  • Additional store orders from French ’Do-It-Yourself’-chain placed on top of previously communicated orders

    An existing customer in the ’Do-It-Yourself’-sector that placed an order for a value of approximately SEK 50 M to Pricer earlier in the year has placed additional store orders for a value of approximately SEK 30 M. The total order value from this customer in 2017 amounts to SEK 80 M. All orders are part of a program where previous generation labels are replaced by new smart TAG (flash enabled) labels. The additional orders will be included in the order intake value for the second quarter of 2017, and deliveries will take place during 2017.  For further information, please contact:Andreas FULL ARTICLE

  • French ’Do-It-Yourself’-chain places sizeable order with Pricer

    “The customer’s continued confidence in Pricer as a supplier of digital shelf edge automation and related digital services is gratifying and the “Do-It-Yourself”-sector is an important segment in our growth plan” says Andreas Renulf, who started as CEO at Pricer by the start of the year. For further information, please contact:Andreas Renulf, CEO, Pricer AB, +46 8 505 582 00 Pricer, founded in 1991 in Uppsala, Sweden, is the global leader in providing in-store shelf-edge digital solutions that enhance both store performance and the shopping experience. Pricer AB (publ) is quoted on the Small Cap list of Nasdaq Stockholm. For further information, FULL ARTICLE

  • Pricer wins LSA 2015 Innovation Trophy in the « Store Equipment » category

    In January 2015, Pricer has launched during the New York National Retail Federation tradeshow its new range of digital solutions grouped in 6 categories: 1. In Store Navigation: Guiding the shopper and optimizing its shopping route. 2. Flash alert: indicating by flash, for example, to customers, products on promotion or to employees, out of stock products. 3. Geofencing: virtual areas in the store where shoppers will receive promotions or messages on their smartphone. 4. Task management: guiding employees on the store’s digital map and showing them with the flash exactly where they have tasks to carry out. 5. Click & FULL ARTICLE

  • Pricer launches at NRF’s Big Show its ground-breaking real time automated product positioning for retailers

    Pricer is launching the first in-store automated product positioning solution using infrared (IR) communication, combined with tracking algorithms to calculate the position of its ESLs, and therefore products, through the process of trilateration. A typical Pricer label response signal is seen by multiple points in the communication network reading different signal strengths depending on the distance from the label: that is trilateration. Automated in-store product positioning in retail has remained the ‘holy grail’ for retailers. Pricer’s ground breaking product positioning is unique and opens up a significant opportunity for more efficient retail as well as better customer service for omni-channel FULL ARTICLE

  • Pricer partners with Aisle411 to offer Smart Merchandising Applications and technologies to US retailers

    At NRF in New York in January 2016 Pricer, the electronic shelf label systems and shelf-edge digital solutions leader, announced its partnership with Aisle411, a leader in product location applications and innovative merchandising and analytics solutions. By combining Pricer’s in-store IR Product Positioning technology with Aisle411’s product location application, navigating to products inside stores comes to life. This new innovative solution opens up new ways to acquire product location data, create navigation solutions for shoppers and engage with customers while they shop providing retailers and brands insightful analytics on the path to purchase.      “This partnership creates exciting new opportunities for retailers and brands to FULL ARTICLE

  • Retail Big Show 2016-NYC: Pole Star and Pricer announce a partnership to bring accurate and scalable Indoor Location Solution to the US Retail market.

    Pricer, the global leader in shelf-edge digital solutions for Tier 1 retail and Pole Star, a pioneer and world leader in indoor location announce at NRF 2016, a new joint solution enabling In-store positioning of both products and customers. Combined with Pricer’s unique real time automated product locator, shoppers are guided inside the store to the products they are searching for. Mobile retail applications will be enhanced by Indoor Location based features aiming at improving the user experience. With the massive adoption of the Indoor Location Based Services, the partnership between PRICER and POLE STAR, will bring the Retail’s LBS FULL ARTICLE